Kate Spade Re-Brand

A brand that has fallen from fame, and I wanted to bring it back to its glory. This new Kate Spade, embracing a fresh and invigorating identity that captivates the imagination and celebrates individuality

For the logo, the aim is to maintain the brand's playful and feminine essence while adding a touch of modernity. The iconic spade symbol can be refined and simplified, with clean lines and a slightly bolder appearance.

We aim to modernize Kate Spade's visual identity while maintaining its playful and feminine charm. It strives to appeal to a wide range of fashion-conscious women seeking self-expression through their style choices, ensuring the brand remains relevant and enticing in a competitive market.

Introducing the brand new Kate Spade website where the tagline "Unleash Your Colorful Confidence" can be found in every pixel.

immerse into a brand new metaverse created for people to enjoy the new kate spade anywhere around the world. this metaverse serves as a pop up shop for this new brand identity.